Selected
Work

Design systems, product design & UX — 2017–2026. Fourteen years across healthcare, IoT, SaaS & e-commerce.

Case Studies 08 — Selected
Design Systems · Leadership · Governance

Omni Design System — GSK

Omni Design System — GSK

Unified Commercial and Medical design systems into Omni — a single platform serving 10+ product teams. Naming, branding, governance, token architecture, and contribution models. Includes two case studies.

Design Systems Lead · 2021–2025 View case study
Mobile · E-commerce · Live Streaming

Roobah

Roobah

E-commerce iOS app for selling clothes and accessories via live streaming, using an auction-based model.

Lead Product Designer · 2022–2023 View case study
Mobile · Crypto · Fintech

CryptoStay

CryptoStay

Mobile app for booking accommodation with your crypto wallet — pay in USDC, Ethereum, or Bitcoin.

Product Designer · 2023 View case study
Web · Healthcare · SaaS

Medical CRM

Medical CRM

Web platform for hospitals to manage patients, nursing staff, visit scheduling, tasks, and reminders.

Product Designer · 2021 View case study
Mobile · IoT · Smart Home

Santa Fe Connect

Santa Fe Connect

Rebuilding the companion app for Santa Fe's whole-home dehumidifiers — from a 15-year-old legacy app to a Bluetooth-paired experience tested on real hardware.

Product Designer · 2018–2019 View case study
Mobile · Sports · Video

SloMo

SloMo

A mobile app built around a patented tap-to-slow-motion gesture for sports video — mobile UX, brand identity, and investor pitch decks.

Lead Product Designer · 2020–2023 View case study
Mobile · Photo · Video

REM Time

REM Time

Redesigning the full capture, editing, and publishing experience for a mobile photo and video app, grounded in research and UX best practices.

Lead Product Designer · 2020–2023 View case study
E-commerce · Mobile · Web

Finds

Finds

Ongoing freelance product design across web, mobile, motion design, and email for a B2C secondhand fashion marketplace.

Lead Product Designer · 2017–2019 View case study