REM Time

REM Time's core loop is simple to describe: take a photo or video, edit it, publish it. My job was a full redesign of that experience — not a visual pass, but a rebuild of how each step actually worked.

Capture, edit, publish — three steps that are easy to name and easy to get wrong. REM Time's version of that loop hadn't been rethought against how people actually use camera-first apps today, and it showed in the gap between what the product could do and how quickly someone could actually do it. The brief wasn't a fresh coat of paint. It was a rebuild of the experience end to end, judged on usability rather than on how the screens looked in a deck.

• Redesign the full capture-to-publish flow, not just individual screens
• Ground every decision in user research and established UX best practices, not visual preference
• Prioritise a genuinely better experience over a prettier look and feel
• Keep the core loop — capture, edit, publish — fast enough that people actually finish it

We grounded the redesign in a mix of user research and an audit of established best practices from the camera-first apps people already knew how to use — looking at where the existing capture, editing, and publishing flow broke the patterns people expected, and where it was working against them instead of with them.

The redesign touched all three stages of the core loop. Capture became the entry point it needed to be — fast to open, fast to shoot, with editing never more than a tap away. The editing experience was rebuilt around the adjustments people actually reached for, rather than every control the previous version exposed at once. Publishing closed the loop with a flow that got a finished photo or video out the door without second-guessing every step along the way.